Question 1

What’s the point of building customer loyalty in my restaurant?

Accepted Answer

When we know that attracting a new customer costs 5 times more than a retaining a loyal customer, the figures soon add up! You have everything to gain: average spend, reputation, customer loyalty, …. The success of your restaurant depends on it!

Question 2

In concrete terms, how can I build customer loyalty?

Accepted Answer

There are many ways, but between customising the experience, implementing a reward and loyalty card system, offering a signature dish or even simply extending a personal welcome, all options are on the table! Using social media can also be a fantastic way of creating and federating a community around your restaurant, while making your customers real ambassadors of your business.

Question 3

How can I find out if I have a good customer loyalty rate in my restaurant?

Accepted Answer

In the restaurant industry, without going into precise figures for loyalty rates which vary considerably from one type of restaurant to another, we know that a 5% increase in the customer loyalty rate enables profits to be improved by more than 25%. A satisfied customer is therefore literally worth its weight in gold, and it’s in your interest to equip your restaurant with loyalty tools like those developed by Zenchef.

Customer loyalty tools

Know your customers

Create a connection with your customers

Internet users search for feedback

88%

Control your reviews

1 out of 3

Attracting a new customer

costs 5 times more

Build customer loyalty

Customer reviews are verified, unlike other sites where any internet user or competitor can post them!

With Zenchef, I’ve been able to create a customer file of more than 8,000 contacts in two years.

Boost your online reputation

Want to discuss over a coffee?

Here, we answer your questions before you even ask

What’s the point of building customer loyalty in my restaurant?

In concrete terms, how can I build customer loyalty?

How can I find out if I have a good customer loyalty rate in my restaurant?