Guest Relationship Management
Everything you need to know,
in one profile
From dietary requirements to birthdays and staff notes, craft personalized experiences from reservation to check payment.
Know your guests best. Pull segmented lists based on preferences, loyalty and needs and tailor communications per group.
Reach your guests directly with SMS reminders, confirmations and campaigns.
Send campaigns to increase reservations, promote new menus and seasonal offers to your tailored segments, with easy-to-use templates.
TAGS
Essential guest details, up front
Create, manage and attribute tags to guests to easily spot allergies or VIPs across all reservations and venues.
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Frequently asked questions
When we know that attracting a new customer costs 5 times more than a retaining a loyal customer, the figures soon add up! You have everything to gain: average spend, reputation, customer loyalty, …. The success of your restaurant depends on it!
There are many ways, but between customizing the experience, implementing a reward and loyalty card system, offering a signature dish or even simply extending a personal welcome, all options are on the table! Using social media can also be a fantastic way of creating and federating a community around your restaurant, while making your customers real ambassadors of your business. But having a CRM system for your restaurant is the first step for building customer loyalty.
In the restaurant industry, without going into precise figures for loyalty rates which vary considerably from one type of restaurant to another, we know that a 5% increase in the customer loyalty rate enables profits to be improved by more than 25%. A satisfied customer is therefore literally worth its weight in gold, and it’s in your interest to equip your restaurant with a CRM system & loyalty tools like those developed by Zenchef.
