Choosing your location
First and foremost, it is imperative to choose the right location for your restaurant and to make sure that it is sufficiently visible.
Your premises should be located:
- On a street with plenty of foot traffic
- Close to places of interest (cinema, shopping centre, offices, tourist sites, etc.)
- In an attractive, lively town and neighbourhood.
The location should be well served by public transport, with a car park or parking spaces close by.
In addition, carefully consider the competitive environment in the catchment area and, in particular, the number of direct competitors. Also take into account the types of customer and their consumption habits, to ensure that they are a good match for your restaurant project.
Good to know
Street corners are particularly good locations for restaurants!
Calculating the space needed for your restaurant
Another key factor to take into consideration when choosing your restaurant space is size.
The space must be large enough to accommodate:
- A dining room that can host the desired number of covers
- A fully equipped kitchen (with fridges, worktops, etc.)
- A cold room and a food storage area
- A customer reception area
- Sanitary facilities for staff, and for customers
- Where appropriate, a terrace and/or bar.
For traditional restaurants, a number of ratios are used to calculate the minimum surface area required:
- 1 to 2 sqm per cover for the dining room;
- 1 to 1,5 sqm per seat for the kitchen;
- 0,50 sqm per seat for other areas (bathrooms, cloakrooms, customer reception area, administrative areas, storage areas, etc.).
As you can see, before acquiring your premises it is vital to clearly define your objectives, business model and budget, and to conduct a detailed market study to analyse supply and demand in the envisaged catchment area.